Anchor Text is the Text that are visible and clickable in a hyperlink. In modern browsers, its color is often blue and they are underlined, such as this link to the Blog’s Homepage – HomePage.
Code Sample – <a href=”http://www.example.com”>Example Anchor Text</a>
Search engines use this text to help determine the subject matter of the linked-to document. In the example above, the links would tell the search engine that when users search for “CNN”, Moz.com thinks that http://www.cnn.com/ is a relevant site for the term “CNN” and that http://www.bbc.co.uk is relevant to “the BBC’s take on events.”
If many sites think that a particular page is relevant for a given set of terms, that page can manage to rank well even if the terms NEVER appear in the text itself.
Author: Pankul Bindal
Pankul Bindal is Digital Marketer, Graphic Designer and Programmer. He has completed his Computer Engineering. His passion is to write blogs, Designing and Digital Marketing. He works for many Companies in his freelancing Career.